Ten minutes with… Jenni Watts, Marketing Director at Stobo Castle Health Spa

By | Aug 23, 2014

What brought you to Stobo Castle?

An advertisement in our local paper for a Reservations Assistant, my first “proper” job after leaving university!

 

Have you had the experience of working at different hotels before?

Waitressing and bar work, in particular in the conference and banqueting department at The Balmoral Hotal in Edinburgh.

 

What do you find the most challenging aspects of your position?

Staying ahead of the game in terms of technology and social media

 

What do you look forward to at work every day?

Variety! Something different every day.

 

What do you love about the property the most?

The location – I have the best commute to work!

 

Is there a particular area of the hotel you love the most?

The stunning 25m ozone pool with beautiful views of the Scottish Borders countryside.

 

What advice would you give to someone who is starting their career in hospitality and is about to start working with marketing for the first time?

Get to know every detail about your products, packages and your target market as soon as possible – it makes them easier to sell.

 

What hotel booking platforms do you use when you travel yourself?

Usually Google, Tripadvisor and the hotel’s website.

 

Is there a marketing campaign by another hotel that you have been particularly impressed by? If yes which one?

Not by another hotel, but I think the creatives for the Visitscotland tv commercials are very effective and portray Scotland at its best.

 

In your experience, what has given you the best results in relation to return on investment: Digital Marketing or offline advertising?

I believe the best results are generated from using a combination of both digital and off-line, but if I had to choose, the more traditional forms of advertising still work well for Stobo.

 

Any trends or new consumer patterns you think other hotels should watch out for?

Don’t underestimate the power of Tripadvisor – we respond to every review, not just the negative ones, demonstrating high standards of customer care.

Thank you Jenni!

 

 

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